New illustration campaign work for @vans_cn VANS China and the rest of Asia launching March 2024. Skateboarding Dreams!
I was given the incredible opportunity through @unlisted.tv to illustrate all the core classic @vans sneaker models and use my hand crafted typographic style to enhance the storytelling aspect behind each sneaker. I got to dive deep into the history of @vans as a company, and revisited all the wild footage of Dogtown and the Z boyz, to inform my designs. I got to learn how much influence Tony Alva and Stacey Peralta had on skateboarding as a whole, it was truly educational and inspiring. Skateboarding has had a profound impact on the streetwear scene and the two are almost inseparable, just like the influence that hip hop has had on streetwear. Skater fashion was a part of my youth, it penetrated the very fabric of my adolescent years and early adult life. The puffy sneaker, cargo pants overall baggy silhouette style (which was my uniform for years) is the same style that gen-z has been retro-ing and rocking, which is all heavily inspired by skate culture.
This is my first time working with a huge global skateboard brand and a huge milestone for my studio. The artwork will be up in stores and as part of the new campaign pushing “Classic Since Forever” in Shanghai, China and other major outlets in the rest of Asia. Super excited to share the rest of illustrations as the campaign releases!!
Dreams Come True !
